It wouldn’t be an effective introduction to say that like every other day of celebration that started by reflecting on the strife and struggles endured in the pursuit of an idea; the concept of 420 has become a cornucopia of monetary gain; often overindulgence; and the perpetuation of a side of a culture that’s slowing its own progress. That’d be way too upfront. How cool, and historically significant it is—that might be a better start. But, that’s going to be tough. Honestly

The history of advertising is a difficult one to trace. Supposedly the first “advertisement” can be dated back to a stone carving in Ancient Egypt. Let’s be honest, if that was an ad, then any form of communication could in some way be called one as well. Really, up until the industrial revolution people lived in somewhat scarcity. Not to say people didn’t buy anything, but it took some scrounging before you could get yourself that new doublet. And you probably didn’t have ma